LONG-TERM

Continuous flow information
It is not necessary to organize long campaigns to inform the user of this dedicated
channel as the user base will be the same for all companies. This allows to reduce
the cost for awareness and every business will benefit of it.

Improvement of the corporate profile by showing empathy
The customers trust more a company that is “near” them.

Access to different target groups data
Once the flow of data is constant, the type of data can be sorted by different
demographic aspects, which allows to plan specific improvements or campaigns
meant for different target groups.